Secrets of a Successful Wax Melt Business: Pearl Aromas

We’ve been speaking to founder of Pearl Aromas, getting all the intel to their wax melt business success. From what inspired wax melt creator, Crystal, to set up her own company specialising in handmade wax products, to her very own top tips, we’ve got a real insight into what it’s like to run a creative and thriving business like Pearl Aromas.

Crystal from Pearl Aromas 

 

Source of Inspiration

What takes someone from transforming their hobby into their career? We know a thing or two about building up from something small to something great, as London Luxury Candle Supplies Owner, Alex, went from running her own candle company to setting up this very business. Which is why we love to hear about our incredible customers own journey’s.

Crystal was happy to tell us all about how she came to be inspired to set up Pearl Aromas… and we were eager to hear all about it too! From experiencing inconsistency in her own wax melt suppliers, she took things into her own hands to deliver a reliable and exceptional product for all the other wax melt lovers out there.

“I found that the regular wax melt companies I was buying from when I first moved into my home in 2020 were unreliable. Maybe it was the pandemic start-ups who were dropping off, but it was so disappointing that when I would find a company I liked, they wouldn't be around for long. I wanted to create a small business (which in a big industry can be hard) that provided stability and high-quality products. In late 2020, I decided to take up wax melt making as a hobby which later developed into my dream business!”

Talk about dreams coming true, Pearl Aromas really does create dreamy wax melts that are branded perfectly with Crystal’s vision.

The Brand is Born

Branding is all about conveying to customers exactly who you are and what your company is about. Owning a wax melt business, Crystal was all about putting her passion into her brand. She’s achieved it and some!

But where did the brand ideas come from? Our interview with Crystal delved a little deeper, from why she started up to why she chose Pearl Aromas as her business brand.

“The story behind my brand name… let’s see! My name is Crystal, and I already had a small business under the name ‘Ruby’, so I knew I wanted my wax melt business to fit the same mould. I wanted my company to sound luxurious and, also, feature the word “Aromas”, so should we branch out into other products beyond wax melts, the name wouldn’t exclude anything.”

Creating for the Customer

Finding your customers can click into place quickly or take some time to build up. You might find your niche straightaway, or it could take some experimentation. Whatever the route you take to discover your audience, is great. There is no right or wrong answer! So, discover the customers that will treasure your products and keep coming back for more.

Customer Photo

 

Pearl Aromas was set up to provide luxury wax melts to customers who want consistently stunning products, brought through a reliable wax melt business. Crystal spoke a little more about who her customers are and why they choose to purchase their melts through Pearl Aromas…

“My target market is anyone who loves a good, long-lasting wax melt! My customers are not fazed by shapes and colours but want a nice, crisp snap bar that provides hours of scent.”

So, this is exactly what Pearl Aromas delivers.

The Product

Snap bars are Pearl Aromas speciality and boy do they get it right every time! The bars are carefully created by wax melt technician’s expert hands, using stunning fragrances with the exceptional A27 Wax. Unsurprisingly, this makes for a bestseller for Pearl Aromas.

“Snap Bars are our number 1 seller. Using A27, of course, and our beautiful glass wax melt burners (stocked from LLCS) to create the coveted bars. Plus, one of our top selling scents is the irresistible ‘Rose Wonderland + Hinching Happiness’ which is how we discovered London Luxury Candle Supplies for the first time.”

Offering more wax melt products, such as mini hearts, love bugs, waxessories, and gift sets, Pearl Aromas bring a multitude of offerings to their customers. Perfecting the perfect range of products that stay popular with their customers, is bringing brilliant success and reviews to the wax melt business. To expand their ranges, and continue to deliver products that are sought after, Pearl Aromas take things directly to their customers.

“To decide on the scents for our melts, we love to hear from the people who know what they want. Our customers. Using Instagram, I post stories asking our followers what they would like to see, fragrance wise, in the upcoming products. On top of this, I will ask my friends for their opinions and see what they think I should create next."

Stuck for ideas? Take a leaf out of Crystal’s book and ask the customers directly!

Share Your Wisdom

As Crystal mentioned, working in a crowded industry can have its challenges, so we’re all about sharing wisdom and helping each other out, business to business. What better way to share some top tips, than to bring them to you from a wax melt business who has already experienced the trials and tribulations of the industry. From sharing a Pearl Aromas’ favourite wax product, to giving advice to new starters in the industry, Crystal was happy to share her thoughts and give you an insight to her professional opinions.

“My ultimate favourite LLCS product would have to be the A27 Wax, without a doubt. It’s my go to and I honestly would never use another wax ever again. I say it allows us to put the ‘oh snap’ into our snap bars.”

Keen for something snappy? You heard it from the wax melt expert herself, it’s all about A27!

“I have three pieces of advice for a newbie just starting out: Test your Scents! Use the best wax and ingredients you can get your hands on (it’ll make all the difference)! And have the belief in yourself that you can do it… because you can."