Scent-Sational; A Maker’s Moment with Solo Urban

It’s time for another instalment of Maker’s Moments and Memoirs and this month we have a real treat for you! Margaret Webster, of Solo Urban, has recently launched her stunning home fragrance brand to the world and has kindly taken the time to chat to us about every aspect of her new business.

She talks us through her brand inspiration, the journey she’s been on to launch, her favourite products, and how she’s taking her business to the next level, as well as giving us LOADS of fantastic advice for anyone thinking of taking the plunge themselves and starting a home fragrance business. So stick around folks, it’s well worth it!

The Brand

Solo Urban is the sparkling new home-fragrance brand on the block. They specialise in crafting enchanting home fragrances through a carefully curated selection of sustainable wax melts and diffusers that exude serenity and well-being. With each product, Margaret strives to create a spectacular sensory experience for her customers that transform their spaces into sanctuaries of comfort and relaxation. She believes that everyone should be able to create a safe, calming space within the walls of their home that allows them to escape the stresses of everyday life to immerse themselves in moments of tranquility. Solo Urban offers exquisite fragrance products that allow customers to do exactly that, by unlocking the transformative power of scent. 

What Inspired you to start your business?

“I was inspired to enter the home fragrance industry by a deep appreciation for the power of scent to evoke emotions, memories, and create a cosy atmosphere. As someone who has always been drawn to the sensory experience of different scents, I realised the potential to turn this passion into a creative and fulfilling business venture.

The idea of crafting unique and captivating fragrances that could infuse homes with warmth and comfort really resonated with me. I wanted to bring joy and serenity to people’s lives through the simple act of lighting a candle or wax melt. The home fragrance industry offered the perfect canvas for me to blend my love for creativity with my desire to make a positive impact on the lives of others.

Over time, I found that my journey wasn’t just about crafting these beautiful products, but also about building connections with customers who shared my profound appreciation for the art of scent.

Starting in this industry has allowed me to express myself creatively, to contribute to the creation of inviting spaces, and to connect with a community that values the simple pleasures that the perfect scents can bring. My passion-driven journey has been incredibly rewarding and I am excited to continue growing and sharing my love for home fragrance with others.”

What products are your personal favourites and best sellers?

“While I’m still getting started, I anticipate that my best seller (and without a doubt my favourite LLCS product) will be the Eco Wax Melt Frosted Clamshells . They’ve proven to be so much more than just packaging; they’re a canvas that elevates my products to the next level of luxury. This product also perfectly reflects my brand’s commitment to sustainability; giving my customers not only an exquisite product and experience, but also helping them to make more environmentally conscious decisions that minimise their impact on our natural world (without having to compromise on quality). On top of all this, they photograph beautifully! I can’t get enough of seeing my branding on the clamshells, and I can’t wait to introduce them to my customers.”

What advice to you have for anyone starting out?

“Firstly, I would say congratulations to anyone making the decision to embark on this incredibly journey! Here are a few pointers that have helped me on my own path:

Start With Curiosity: Approach your journey with an open mind! Embrace the learning process and enjoy exploring the world of fragrances. Every scent,  ingredient, and technique you encounter will contribute to your growth.

Read LLCS’ blog post: 8 Essential Tips to Start Candle Making, Wax Melt Making, and Diffuser Making! This resource was a total game-changer for me, allowing me to establish a solid foundation of knowledge and ensuring my products were of the highest quality right from the start.

Learn the Basics: Begin my mastering the fundamental aspects of fragrance crafting.

Experiment Fearlessly: Don’t hesitate to experiment and push boundaries! Every experiment is an opportunity to learn, refine your craft, and create truly unique show-stopping products.

Quality over Quantity: Start with a few well-crafted items that reflect your brand aesthetic and deliver quality that you can be proud of.

Seek Guidance: Don’t be afraid to ask for help from experienced artisans or to join online communities for support, tips and friends!”

What helped you take your brand to the next level?

“When it comes to evolving and elevating my brand, I’ve utilised a variety of resources and principles to help shape my strategy:

Continuous Learning - I know there’s always more to learn! YouTube has been invaluable to me for learning new techniques, finding new inspiration, learning more about the craft and refining my skills.

Brand Inspiration - I spend a lot of time studying exclusive brands and their packaging for inspiration. I’ve analysed how they manage to successfully create an aura of exclusivity through their branding, packaging and products, and identify any elements that could resonate with my own brand. This has allowed me to craft a distinctive, sophisticated identify for Solo Urban that simply exudes elegance.

Value-Driven Pricing - One crucial lesson I’ve learned has been the value of maintaining the integrity of my products and ensuring that customers recognise their quality.

London Luxury Candle Supplies - Collaboration with LLCs has been a cornerstone of my brand’s growth. Their exceptional products and unwavering support have empowered me to offer the finest products that consistently exceed expectation.

My brand’s journey is ongoing and I’m committed to continued learning and innovation to further shape my trajectory toward success - I can’t wait to see where the next step in my journey takes me!”

To Infinity and Beyond!

We can’t thank Margaret enough for taking the time to share her story, her passion, and her wisdom with us. If you’d like to explore Solo Urban’s stunning collection of home fragrance products for yourself, you can browse the range here or follow Margaret’s journey on socials!

We don’t know about you, but we’re feeling extra inspired now. Why not check out our seasonal bestsellers and get creative? We’ve got everything you need to create seriously show-stopping sell-out products this Christmas. Oh, and don’t forget to fill in our Maker’s Moments and Memoirs online form if you’d like to be featured here next!

Until next time, makers!