5 Reasons You Should Start a Candle Subscription Service

We’ve got the answer to customer loyalty, and it comes in a subscription box. With 5 reasons your small business could benefit from a candle subscription service, you can take 10 minutes to read this article and be 10X better off for it. Understand why your candle company can capitalise on the human desire for surprises and gifts and be confident that creating a subscription sales strategy can uplift your business.

 

1. Up your Customer Loyalty

 

We’ve mentioned it once and we’ll mention it again. Businesses are held up by the loyalty of their customers, so you’re going to want to reel in customers and keep them there. By introducing a candle subscription box, you can transform those one-off buyers into a monthly buyer.

Imagine, you’re looking to purchase a new bit of home décor… let’s say a candle for example. The gorgeous candle in front of your is only £20, maybe you’ll treat yourself this once. But wait, you could go for that one candle or for £35 a month you could get 2 candles delivered to you every few weeks. It’s cheaper than buying 2 new candles every month, so really, it’s a financially sound move.

This is the thought-process of your customer. Offer them a subscription deal they can’t resist, and you’ve gone from a person buying one candle and never getting round to popping back in for the second. To a loyal customer who is paying you monthly for the candles they love. Think they’ll go elsewhere once they’re receiving your products every month? Think again. You’ve not only secured a regular paying customer, but you’ve also made them exclusively buy their candles from your brand.

 

2. Widen horizons and sell more ranges

Noticed a popular candle being snapped up every time it’s restocked but seeing an equally stunning candle receive less love? It’s within human nature to stick to what we know, and often that will mean missing out on something great. Broaden your customer’s horizons by adding a new candle to the mix every month.

The beauty of subscription boxes is that they are intended to be a surprise for the recipients each time. So, you can pop in a new product or a favourite of yours that isn’t seeing the sales. This gives you the opportunity to get your loyal customers trying different ranges of your products and potentially finding new favourites of their own.

 

3. Cater to everyone and profit from everyone

 

You can tailor your price points to suit everyone. You’re best enticing customers with a good deal. If a one-off purchase of 4 candles would usually cost a buyer £50, you might want to make your candle subscription box a tempting £40 for 4 candles. Ensure you look at your profit margins and discover what is best for your business.

There can be more than ‘a one-size fits all’ option with subscriptions though. You can appeal to everyone by tiering your prices and creating deals. Create a loyalty system by giving your customer the option to getting a cheaper deal if they subscribe for longer. For instance, for a 3-month candle subscription you pay £30 per month, for 6 months you pay £22.50 per month and for 9 months you pay £15 per month. Boom! You’ve got a regular paying customer for 9 months of the year.

Another tactic to appeal to all, is to price for all. You might have heard of ‘student discount’ in the past… use it. Offer students 10% off subscriptions and bring in an audience that might not usually be able to justify opting into a subscription service.

 

4. Bring in a Reliable Income

For candle sales there are peaks and troughs throughout a year. In the Autumn/Winter months sales go through the roof, but things might quieten down over Spring and Summer. That’s natural.

Combat the fluctuation with a candle subscription service. With an ongoing income of subscribers, you know where you stand with sales ticking over each month. By promoting this service during your peak seasons, your customers will be subscribed during the quiet seasons too. In essence, you’re creating your business a safety net of incoming profit, so you don’t have to rely solely on one-off purchases.

 

5. Give the Gift of Gifting

Your customers are not just buying for themselves. Candles are HUGE for gift giving. Valentine’s, Mother’s Day, Christmas, anniversaries, and birthdays are prime time for someone to purchase a candle for a loved one. Give them one more option.

A person might want to give more than just one candle to their recipient. The gift of subscriptions has blown up in the last few years and your business can be a part of it. Offer a candle subscription service that people can buy as a gift. How many times have you considered a sock subscription for your dad? A flower bouquet subscription for your mum? A cocktail subscription for your friend? Or a cheese subscription for your partner? A candle subscription can work just the same.

You could even throw in other products if you’re not strictly candles. Have a box with a candle, a diffuser, some wax melts, and a room spray to complete the gift.

 

Give it a Go

What’s stopping you. With 5 reasons why, simply ask yourself ‘why not?’. Bring in a new flow of income, retain loyal customers, promote new or favourite products, and offer new gift ideas. Think outside the box and bring candle subscription boxes to your repertoire.