Chatting with NU Candle Co

Hello – it's great to see you here at LLCS!

When we get calls in the office, we always get into conversations about all your lovely businesses and how you started, and it is one of the many things that makes us smile and remember why we do what we do! So, we thought why not hear about all your inspirational journeys of how you have got to where you are today!

We have recently had a lovely chat with one of our customers, Gemma, the maker and creator behind NU Candles Co, a unique natural wax candle company who are proud to be vegan. She has always loved home fragrance items from candles to reed diffusers and was always fascinated by the fact that scent can remind us of specific places or times in our lives. Her initial motivation was after having her fourth child, she felt a certain loss of herself and creativity.

All our fragrances, are Vegan and Cruelty Free. They do not contain

any Silicon or Parabens. 

   

So, after some ‘very bad’ attempts (we have all been there, haven’t we?!) and experiments, her candles were a success and she gifted them to family and friends for Christmas. It was there she received some lovely reviews and words of motivation to set up the business and what is now known as NU Candle Co was born.

Gemma has always been drawn to fragrance and the connection that scents can have with our memories even before starting her business, this is now NU Candle’s ethos.

Each scent is naturally unique to every one of us, our sense of smell is the only sense that has a direct connection with our memories, and we all have a specific scent that we are drawn to that can bring back or create millions of memories that are distinctive to all of us.

When NU Candle Co are choosing scents, they choose scents from different categories and stick by the rule of not having two scents from the same category. They have three limited edition scents that are available during Autumn/Winter.  It is especially important to NU Candle CO to choose scents that they can connect with themselves and then try and communicate these to their customers.

NU Candle Co’s perfect customer is an eco-conscious young professional woman wanting a beautiful, scented candle or diffuser to not only smell fantastic but also to look wonderful in their home. Their inspired styles for their products, are minimal, coastal, boho and Californian. NU Candle makes use of our small clear vogues for this aesthetic.

 

         

Their best sellers switch between seasons, but they find during the summer months, their reed diffusers do well. During late August through to early September, candle sales pick up and their wax melts are a steady flow throughout the year.

“We absolutely love LLCS Wood Wicks which we use in all of our candles’’

NU Candle Co signature candle collection are all hand poured in beautiful clear vogues with double wood wicks. Gemma voiced her love for our Double Wood Wicks and this is reflected in her work as they have used our double wooden wicks in all of their candle collections. From the very start, they have used A27 wax in their wax melts and continue to love it more than ever now!

Hearing how Gemma speaks about her business was really inspiring as we could feel the passion and the love for what her and her team do at NU Candle Co, so after hearing her journey, I wanted to know looking back knowing what she knows now, what her advice would be for newbies just starting out…

NU Candle Co Tips:

"We can all get nose blind, so don’t be afraid to follow your dreams no matter how hard the road maybe to them’’

• She could not emphasise enough, testing, testing and more testing!
• Get a small collection built first and to do your own tests and then send them to family and friends for testing too
• Naturally, there will be tough times, but keep faith in what you do and push forward
• Do not be afraid to change and adapt – You will over time need to adapt “you should be embarrassed of your first attempt”
• Find inspiration in others but always be unique
• Remember your own value and do not try to please everyone
• You may get customers enquiring about other products but unless it feels right for you and your brand then do not change your brand for a quick sale
• Lovely to speak to you Gemma, well done on creating a successful brand like you have!

If you want to see more of Gemma at NU Candle check out her pages below:

@nucandleco

www.nucandle.co.uk

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